“Paco Cruz directs four bite-sized spots for JCPenney, the American department store chain that supposedly has "exactly what you are (and aren't) looking for".

Don't let rival retailers sell you the same stuff for more, the brand says—nab the essentials for less and, to borrow a phrase from Parks & Recreation's Tom Haverford, treat yo self.

Judicious use of slow motion helps both intended and unintended purchases feel epic in a tongue-in-cheek way. This tone is carried over into the narration and characterisation, too…”  *DavidReviews

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