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PACO

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LinkedIn - Leadership

Director: PACO
Production: FURLINED
USClient: LinkedIn
Agency: LinkedIn
Editor: Jay Nelson & Cut+Run

“Another amusing instalment of the new campaign for LinkedIn illustrates what it's like to have a member of staff who is less than engaged with their job”
“…director PACO has maxed the vibe and made the whole thing look fantastic... as we've come to expect from him.” *DavidReviews
“PACO's direct-to-client campaign for the network is a smart example of strategy fuelling creativity” *Shots

David Reviews: https://www.davidreviews.com/Work/2023/LinkedIn_Leadership/
SHOTS: https://shots.net/news/view/linkedin-fosters-its-foresight
Full Credits In: https://vimeo.com/892774899

DoorDash - Control

Director: PACO
Production: FURLINED
Agency: Quality Meats
Brand: DoorDash
Prod. Service: Steam, Canada
Representative: Get Reehl, Get Davis | GRGD
Editor: Tobias Suhm
Colorist: Daniel Devue
Cinematographer: Benjamin Todd

“…Meanwhile, the low key vibe of the musical duo as they take advantage of DoorDash's broad offer contrasts amusingly with their darkly energetic musical performance.” DavidReviews
“…The new work continues the campaign’s fast-paced style, telling a charming story while visually integrating DoorDash’s literal benefits into the environment.”
RoastBrief.us

DavidReviews:https://www.davidreviews.com/Reviews/2025/DoorDash_Control/
AdAge: https://adage.com/article/creativity/creative-ads-today-samsonite-skinnypop-terry-fox-foundation/2603826
RoastBrief.us: https://roastbrief.us/doordash-lets-you-control-how-you-earn-in-new-spot-to-recruit-dashers/
Full Credits:https://vimeo.com/1051128699

CreditKarma - The Influencer

Director: PACO
Production: FURLINED US
Client: Credit Karma
Service Production Company: FilmGroup Canada
Executive: Producer David Thorne
Producer: Cindy Becker
Director of Photography: Paul Meyers
Editorial: The Den (Tobias Suhm)
VFX: a52 (Andy Barrios)

Full Credits: https://vimeo.com/1040470392

LinkedIn - Ally

Director: PACO
Production: FURLINED US
Client: LinkedIn
Agency: LinkedIn
Editor: Jay Nelson & Cut+Run

“This super commercial for LinkedIn suggests that 'the social media network for briefcase wankers' can help provide the intel needed to help survive when you are promoted to a role alongside an intimidating boss.”
“…director PACO has maxed the vibe and made the whole thing look fantastic... as we've come to expect from him.”
*DavidReviews
“PACO's direct-to-client campaign for the network is a smart example of strategy fuelling creativity” *Shots

David Reviews: https://www.davidreviews.com/Work/2023/LinkedIn_Ally/
SHOTS: https://shots.net/news/view/linkedin-fosters-its-foresight
Full Credits In: https://vimeo.com/892774125

Pepco - As I Want

Director: PACO
Client: Pepco
Agency: DDB
Production: Dynamo Films
Cinematography: Adri del Val
Editor: Giacomo Prestinari
Grading: Xavi Santolaya

“…directed by Paco, this fun campaign examines one of the layers of discomfort beneath the festive façade – what happens when rivalrous siblings are forced to spend time under one roof.” *SHOTS
“As the domestic battle intensifies, the way they try to top the Christmas tree at the same time reminds DAVID of a WWE ladder match.” *
DavidReviews

SHOTS: https://shots.net/news/view/pepcos-spiteful-sister-act
DAVIDREVIEWS: https://www.davidreviews.com/Reviews/2025/Pepco_As_I_Want/
Full Credits: https://vimeo.com/1039468262

CreditKarma - The Teller

Director: PACO
Production: FURLINED US
Client: Credit Karma
Service Production Company: FilmGroup Canada
Executive: Producer David Thorne
Producer: Cindy Becker
Director of Photography: Paul Meyers
Editorial: The Den (Tobias Suhm)
VFX: a52 (Andy Barrios)

Full Credits: https://vimeo.com/1040467402

David's Hair

Director: PACO
Production: STINK
Client: McDonald's
Agency: DDB

“A bloke with an excellent name courts chaos in this amusing commercial for McDonald’s.”
“Director PACO ensures the action is well-paced here, as the protagonist breaks out of his rut with a simple switch-up of how he combs his hair.” *DavidReviews

DavidReviews: https://www.davidreviews.tv/Work/McDonalds_Davids_Hair
Full Credits In: https://vimeo.com/625433012

DoorDash - Commitment

Director: PACO
Production: FURLINED
Agency: Quality Meats
Brand: DoorDash
Prod. Service: Steam Canada
Representative: Get Reehl, Get Davis | GRGD
Cinematographer: Paul Meyers
Editorial: The Den Editorial
Editor: Tobias Suhm
VFX: Trafik
Colorist: Daniel Devue

AdAge: https://adage.com/article/agency-brief/agency-news-doordash-zaxbys-gts-living-foods/2562181
Shots: https://www.shots.net/news/view/your-door-to-more-is-doordash
Reel Chicago: https://reelchicago.com/article/doordash-launches-new-campaign-highlighting-flexibity/
LBB Article: https://www.lbbonline.com/news/doordash-delivery-has-your-back-through-lifes-twists-and-turns
Full Credits: https://vimeo.com/948649866

WhatsApp - Do Not Disturb

Director: PACO
Production: FURLINED US
Client: META / WHATSAPP
Agency: CreativeX

Full Credits In: https://vimeo.com/772040468

Karma

“They say an elephant never forgets, but judging by this clever ad for animal rights organisation Animalife, neither does a dog.” SHOTS

Director - Paco
Production - Major West
Agency - Havas WW
Client - Animalife

DoorDash - Unexpected Things

Director: PACO
Production: FURLINED
Agency: Quality Meats
Brand: DoorDash
Prod. Service: FilmGroup Canada
Representative: Get Reehl, Get Davis | GRGD
Cinematographer: Max Goldman

AdAge: https://adage.com/creativity/work/doordash-seeks-dashers-new-spot-keys-eating-mini-pig/2575101
MUSE BY CLIOS: https://musebyclios.com/advertising/adorable-and-hungry-teacup-pig-aces-the-gig-for-doordash/
Reel Chicago: https://reelchicago.com/article/doordash-targets-dashers-in-recruitment-campaign/
Roast Brief: https://roastbrief.us/doordash-highlights-those-unexpected-times-you-could-use-some-extra-cash-to-recruit-dashers/
Shoot Online: https://www.shootonline.com/shoot_video2/doordash-gig-can-cover-unexpected-things-in-spot-directed-by-paco/

Full Credits: https://vimeo.com/998667742

Stimorol

Director - Paco
Production - Stink
Client - Mondelez International, Stimorol
Agency - Saatchi & Saatchi Germany
Director's Agent - NB: / Rick

Full Credits In: https://vimeo.com/797025784
SHOTS: https://www.shots.net/news/view/stimorol-gives-the-energy-to-be-free

WhatsApp - Mask

Director: PACO
Production: FURLINED US
Client: META / WHATSAPP
Agency: CreativeX

Full Credits In: https://vimeo.com/774279053

The Square Head

Director - PACO

Production - Major West

Agency - Partners

Client - EDP

“Director Paco Cruz does a lovely job balancing the film's mockumentary style with moments of artistic flair, as a deluge of quadratic forms hammer home the bloke's smoky-headed nature. Quirky, watchable work.” *DavidReviews
"…an engagingly odd film.” *SHOTS


Shots: https://www.shots.net/news/view/thinking-inside-the-box
David Reviews: https://www.davidreviews.tv/Work/EDP_Group_The_Square_Head/
Full Credits In: https://vimeo.com/551694310

McDonald's - Robots

A family of robots are caught in a time loop. They’re repeating the same daily routine over and over again, just like in the movie ‘Groundhog Day’. The robots seem doomed… until they “try something different for a change”.

Director - Paco
Client: McDonald’s
Agency: TBWA
Production Consultants : PRO(U)D
Production: Major West

LeroyMerlin - The Duel

Director:PACO
Production:AGOSTO
Client:LeroyMerlin
Agency:Ogilvy Spain
DOP:Octavio Arias
Music:“La Pared” Bambino
"The flamenco is strong with this Leroy Merlin spot directed by Paco Cruz." *DavidReviews

DavidReviews: https://www.davidreviews.com/Work/2024/Leroy_Merlin_The_Duel/

ReasonWhy: https://www.reasonwhy.es/actualidad/pared-que-separa-demasiadas-cosas-protagonista-nueva-campana-leroy-merlin-ogilvy

FullCredits: https://vimeo.com/944894913

Popcorn

Director - Paco
Production - Truffle Films
Agency - Wunderman Thompson
Client - STC

“… in director Paco Cruz's hands the simple action has explosive results. Vibrant work which draws in the viewer from the very start and keeps them hooked throughout.” *DR


David Reviews: https://www.davidreviews.tv/Work/Saudi_Telecom_Popcorn
Shots: https://www.shots.net/news/view/popcorn-is-the-latest-stc-5g-campaign

Advert: https://fb.watch/4Y9AQ0DApE
Full Credits In: https://vimeo.com/536489621

Vodafone - Mr. Americo

Director - Paco
Production - Major West

Agency - Wunderman Thompson
Client - Vodafone

Production Consultant: FilmBrokers
Music  "Summer Days” from Kai Engel

David Reviews:https://www.davidreviews.tv/Work/Vodafone_The_Takeaway
SHOTS News:https://www.shots.net/news/view/vodafone-present-mr-americo
Full Credits In: https://vimeo.com/506619844

Lynx - Gold Brotherhood

Featuring Anthony Joshua

PACO - Director

Lynx - client
VCCP Kin London - Agency

Adam Thompson - Creative Director
Creative - Darran Solon / Graham Ensor
Greta Wynn Davies - Executive Producer
Maxine Denton - Producer
Zay Al-Saygh - Assistant Producer
Matthew Taylor - Cinematographer
Ryan Beck - Final Cut
Daniel de Vue - Colourist at Glass Works
John Hassay - Selecta
Tania Diniz - Enid London

Bad Barista

WINNER SILVER LION CANNES 2016 | Branded Communication | Category: Film Craft WINNER BRONZE LION CANNES 2016 | Pharma - Branded Communication | Category: Cinematography

Director - Paco
Client - TEVA London

Jacobs - The Pony

When life seems too hard, Jacobs Magic Aroma can be the right twist that we all need to go through the day.

Director - Paco
Agency - Saatchi & Saatchi Belgium
Client - Jacobs Douwe Egberts
Production - Major West & Denzo

PayPal

The Autonomous Car

Director - Paco
Agency - TBWA Paris
Client - Valeo
Production - Gang Paris & Major West

WhatsApp - Fashion

Director: PACO
Production: FURLINED US
Client: META / WHATSAPP
Agency: CreativeX

Full Credits In: https://vimeo.com/773313518

LinkedIn - Leadership

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LinkedIn - Leadership

DoorDash - Control

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DoorDash - Control

CreditKarma - The Influencer

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CreditKarma- THE INFLUENCER

LinkedIn - Ally

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LinkedIn - Ally

Pepco - As I Want

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Pepco - As I Want!

CreditKarma - The Teller

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CreditKarma - THE TELLER

David's Hair

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McDonald's - David's Hair

DoorDash - Commitment

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DoorDash - Commitment

WhatsApp - Do Not Disturb

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WhatsApp - Do Not Disturb

Karma

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Karma_Shots_Square.jpg

DoorDash - Unexpected Things

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Unexpected Things - DoorDash

Stimorol

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Stimorol - Friday

WhatsApp - Mask

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WhatsApp - Mask

The Square Head

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EDP - The Square Head

McDonald's - Robots

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McRobot_logos.jpg

LeroyMerlin - The Duel

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Leroy Merlin - The Wall

Popcorn

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Popcorn

Vodafone - Mr. Americo

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Vodafone - Mr. Americo

Lynx - Gold Brotherhood

— view —

LYNX_logos.jpg

Bad Barista

— view —

BadBarista_Square.jpg

Jacobs - The Pony

— view —

Pony_Jacobs.jpg

PayPal

— view —

1_16x9.jpg

The Autonomous Car

— view —

valeo.jpg

WhatsApp - Fashion

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WhatsApp - Fashion Show